RED Agency work closely with DASH as a digital consultant, supporting them across social media, branding, influencers and events. The DASH Games, in celebration of the Commonwealth Games saw a technical track session take place offering an insight into the training sessions offered by DASH, cementing them into the runners realm.
S'No Queen Thermals
S'No Queen are a luxury women's activewear brand, specialising in creating beautiful skiing thermals.
RED Agency manage their Instagram, Instastories and influencer marketing programme. In just 8 months RED has grown the Instagram followers, developed a brand identity, community and increased brand awareness.
As the initial strategy RED Agency developed a clear visual direction and voice for the Instagram. S'No Queen's goal is to see their product placed with the right influencer on the right Instagram feed. RED has secured consistent coverage from influencers including Faya of Fitness on Toast, Where's Mollie, Lydia Collins, Brogan Tate, Raquelle Fringe, Pigs Adventure, Tashi Skervin and Shauna Donna May, to name a few.
Brogan was gifted thermals following a mutual connection on social media leading into forming a lovely relationship with the brand as Brogan fell in love with the beautiful sparkles and softness of the fabric. Often quoting across her social media channels, Brogan loves her S'No Queen and she wears them so well. #ThermaslYouWantToBeSeenIn.
Last week we hosted an influencer event at The Light Centre, London for Yoguh, a beautiful activewear and yoga brand. In a competitive and highly saturated market, yoguh's quality stands out and is a constant acknowledgement and feedback to the founders.
Well thought-out activewear, lots of high waists and figure hugging fabrics. Bra's for the big boobed, jumpsuits for those fond of their backs, elegant design details taking the brand from activewear to athleisure wear. We love it and wear it ourselves.
20 influencers attended across 2 optional events, a yoga flow in the morning and evening, each attendee receiving kit to test out and wear during the class, unique to preference. Sponsors included Cruush juice bar and Get Wonky for post workout drinks.
A beautiful event covered on yoguh's social media channels, managed by RED. Keep your eyes peeled for some more exciting events you can get involved with in the near future.
Kicking off the ski season with our lovely client, The S'No Queen. We organised and hosted a ski lesson on the indoor slopes at Chel-Ski , in west London.
RED Agency invited 20 influencers to test out S'No Queen's RED hot thermals on the indoor slopes followed by drinks, nibbles & a little dancing.
We had such an amazing evening with such a lovely group of ladies and the events team at Chel-Ski were great team to work with, providing an excellent service for our guests.
Keep your ears & eyes open for exciting things happening with S'No Queen and get in touch with us if you are heading skiing this season.
We spent the day with our awesome client The S'No Queen in London shooting their latest look book and e-commerce for AW17/18. Here's a behind the scenes video with all imagery across S'No Queen's website and social media channels. Head over to S'No Queen's website to see the e-commerce .
Shoot Photographer - Ollie Trenchard
Across a six month period, we worked with The Boxx Method on developing their community online and offline.
Targeting females in the fitness industry we worked with a large selection of amazing influencers. Creating content for social media across their personal channels, tagging the brand and engaging with followers, directing to brands social media and website.
See below a selection of the amazing content created below across Youtube and Instagram.
AIMEE VICTORIA LONG
Please note, all content created with influencer was based on an unpaid partnership, offering influencer free access to The Boxx Method training plans and videos.
Following connecting trainer Esmee Gummer to The BOXX Method, RED Agency managed their first ever BOXX Live session pulling in special guest Adrienne London, along with creating all the graphics and content calendar for the event.
Esmee took Adrienne through a 15 minute BOXX workout streamed across Instagram and Facebook, followed by a Q&A with the superstar blogger, adidas ambassador and momma.
For more information on the LIVE, head to BOXX Facebook event page.
A recent trip to Mallorca with a group of selected influencer, Adrienne London, Phoebe Greenacre, Hayley Jane, Tara London, plus Natasha Scarlet, all working with Clickstay on creating content for social media.
RED Agency supported on photography to cover the collaboration.
Throughout October we hosted the second in our series of Instagram Loop competitions with our activewear client. We connected with some incredible brand including Nama Foods, Rude Health, Health Box Kitchen, Merchant Kitchen, Move Your Frame, 639pt, Go Noly, Brazil Wear, Espalier Sport, Sports Philosophy and Queen of the Mountains.
An increase in followers, high engagement on posts across the board and community building. All brand relationships, graphics and promotions managed by RED Agency.
Working with digital influencers that are right for your brand could be a vital threshold into the success of your brand. Those who can create a community, a brand story and identity that is relatable, engaging and true to the ethos of you, are in a win win situation.
Cat Meffan is one of the UK's biggest active and yoga influencers, she is consistent in her content, displaying passion, hard work, determination, skill and style. Cat covers brand launches, hosts events, shares coverage on social, blog and Youtube channel and is a yoga teacher. With the right product and right content, she drives traffic to your website, generates sales and supports the growth of your social channels.
We worked with Cat for an activewear style post on imperfectmatter.com supporting the activewear collection available with our client. Leaving the influencer with a lose brief and free range to create visual content of choice, Cat generated the photography and styling, blog post and social media coverage on Instagram.
Photography by Cat Meffan
RED Agency connected Lilybod leggings to the team at Flybery Sport. Following the introduction RED Agency supported the launch of the AW16 collection to Flybery's audience with a competition on Facebook. Hosted for 1 week on Flybery's Facebook page, we reached an engagement of over 30,000 organically with very small cost for both brands.
Wood and Luxe wears Lilybod Leggings for Shoot with RED Agency for Flybery Sport
Working closely with our network of influencers, we create content for their personal social media accounts and other digital content, including website, email marketing and events marketing.
Here we created a series of photographs for Adrienne London's blog and social media channels to support her running training and races.
An opportunity to create exciting content, RED Agency hosted a fun competition in collaboration with fitness client Flybery and Hayley Jane from Break the Loop and Sweaty Betty.
We created an idea where Hayley would share the Sweaty Betty product she would have in her gym bag called 'What's in my bag' asking the audience to share the image onto their social platforms asking them to state what they would want in their bag.
This was a really nice opportunity to engage Flybery's influencers as well as their partner, Sweaty Betty. We saw an increase in engagement, followers and activity on the Flybery website with the announcement of the winners with a really nice incentive. this connection between influencer and brand can work really well in this format.
Hosting an Instagram Loop competition is great opportunity to engage with new customers, increase your following rapidly and connect with other brands.
In August we hosted an Instagram Loop competitions with Flybery Sport. Connecting with a collection of fantastic health, fitness and fashion brands including LNDR (Image above) The Braid Bar, Bioglan, Lilybod, Ronhill, Sport FX, Vaara, Shake It and The Coconut Collaborative. Flybery saw a quick increase, elevated engagement rate and high traffic to the Flybery website.
All graphics and competition managed in house at RED with full report following the winners announcement for client.
In August, RED selected a collection of the most nutritious smoothie and juice recipes from leading fitness bloggers – Cat Meffan, Adrienne Herbert, Natalie Glaze, Becki Rabin and Lottie Murphy.
RED saw this as an opportunity to create original content. By utilizing our in-house photographers and graphic designers, RED produced each smoothie allowing the team the creative freedom to shoot video content and flat lays. From the images and videos the designer was able to form gifs for the blog post and all the social channels.
Content creation takes a lot of time and effort nonetheless the ‘Green Extreme Detox’ was one of Flybery’s most successful blogs, with the majority of the click-throughs coming from two Instagram posts.
RED Agency works with all varieties of clientele, but active wear brands are definitely at the forefront of the Social Media industry when it comes to making an impact. At RED we worked on a new campaign with influencers Natalie Glaze and Lottie Murphy to produce a series of images that would best display the quality of the product with the advantages of wearing it when working out, focussing on exercises in Pilates.
As Pilates instructors, who better than Natalie and Lottie to offer their top tips and advice to any beginners looking to get started in either training to become a Pilates instructor, or simply taking up the sport. The focus of the shoot was to not only show the product in it's natural habitat, but to show how women can work together. Driving community awareness is so important when working on content, as you want to be able to relate to the audence/customer buying the product.
As RED agency created Flybery Women, we worked with influencer and personal trainer Adrienne London on producing a series of images for Flybery Website and social media channels. This was part of a bigger campaign and strategy for building a community of strong inspiring women. Adrienne is a powerful and strong woman who exudes confidence and excellence in her field of work and a pleasure to work with.
As you can see the images are striking and weren't only used by the client but also the influencer to tag the brand. Creative photo shoots can be utilised not only for the clients social media but for growing engagement by being shared and tagged on the influencers channels. Having an amazing women on board such as Adrienne, who has a strong impact in her field means customers can trust the brand and help the community grow.
Fitness blogger event for Udo's Choice at F45 Training. An opportunity to introduce the bloggers to the Udo's Choice Oil Blend product which was mixed into delicious smoothies, which followed an epic workout at the brand new Australian born venue in London Bridge.
The bloggers took on the Athletica session, a 45 minute cardio blast followed by a Q&A with Udo's Choice specialist. All bloggers wore Udo's Choice T-Shirts and third party sponsorships were sourced for goody bags.
This was an excellent way to create unique content for the Udo's Choice social media channels and blog, as well as introducing the bloggers to the brand and F45.
Thanks F45 Training for hosting such an excellent sweaty workout and to all the fantastic blogger babes for attending, see you at the next one!