Content Creation // Active Wear Competition Campaign with Hayley Jane Fitness

An opportunity to create exciting content, RED Agency hosted a fun competition in collaboration with fitness client Flybery and Hayley Jane from Break the Loop and Sweaty Betty.

We created an idea where Hayley would share the Sweaty Betty product she would have in her gym bag called 'What's in my bag' asking the audience to share the image onto their social platforms asking them to state what they would want in their bag. 

This was a really nice opportunity to engage Flybery's influencers as well as their partner, Sweaty Betty. We saw an increase in engagement, followers and activity on the Flybery website with the announcement of the winners with a really nice incentive. this connection between influencer and brand can work really well in this format.