Influencer Marketing

Influencer Marketing // S'No Queen Thermals You Want To Be Seen In

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S'No Queen are a luxury women's activewear brand, specialising in creating beautiful skiing thermals.

RED Agency manage their Instagram, Instastories and influencer marketing programme. In just 8 months RED has grown the Instagram followers, developed a brand identity, community and increased brand awareness.

As the initial strategy RED Agency developed a clear visual direction and voice for the Instagram. S'No Queen's goal is to see their product placed with the right influencer on the right Instagram feed. RED has secured consistent coverage from influencers including Faya of Fitness on Toast, Where's Mollie, Lydia Collins, Brogan Tate, Raquelle Fringe, Pigs Adventure, Tashi Skervin and Shauna Donna May, to name a few.

Influencer Marketing // Brogan Tate Sparkles on the slopes wearing S'No Queen

Don't miss Brogan Tate's Skiing Vlog where you will capture her sparkling down the slopes wearing her beautiful S'No Queen thermals.

Brogan was gifted thermals following a mutual connection on social media leading into forming a lovely relationship with the brand as Brogan fell in love with the beautiful sparkles and softness of the fabric. Often quoting across her social media channels, Brogan loves her S'No Queen and she wears them so well. #ThermaslYouWantToBeSeenIn.

Event Management // Yoguh activewear and yoga brand influencer event at the Light Centre London

Last week we hosted an influencer event at The Light Centre, London for Yoguh, a beautiful activewear and yoga brand. In a competitive and highly saturated market, yoguh's quality stands out and is a constant acknowledgement and feedback to the founders.

Well thought-out activewear, lots of high waists and figure hugging fabrics. Bra's for the big boobed, jumpsuits for those fond of their backs, elegant design details taking the brand from activewear to athleisure wear. We love it and wear it ourselves.

20 influencers attended across 2 optional events, a yoga flow in the morning and evening, each attendee receiving kit to test out and wear during the class, unique to preference. Sponsors included Cruush juice bar and Get Wonky for post workout drinks.

A beautiful event covered on yoguh's social media channels, managed by RED. Keep your eyes peeled for some more exciting events you can get involved with in the near future.

Event Management // S'No Queen Chel-Ski Event

Kicking off the ski season with our lovely client, The S'No Queen. We organised and hosted a ski lesson on the indoor slopes at Chel-Ski , in west London.

RED Agency invited 20 influencers to test out S'No Queen's RED hot thermals on the indoor slopes followed by drinks, nibbles & a little dancing.

We had such an amazing evening with such a lovely group of ladies and the events team at Chel-Ski were great team to work with, providing an excellent service for our guests.

Keep your ears & eyes open for exciting things happening with S'No Queen and get in touch with us if you are heading skiing this season.

Influencer Management // Boxx Method First Ever BOXX Live With Adrienne London

Following connecting trainer Esmee Gummer to The BOXX Method, RED Agency managed their first ever BOXX Live session pulling in special guest Adrienne London, along with creating all the graphics and content calendar for the event. 

Esmee took Adrienne through a 15 minute BOXX workout streamed across Instagram and Facebook, followed by a Q&A with the superstar blogger, adidas ambassador and momma. 

For more information on the LIVE, head to BOXX Facebook event page.

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Influencer Marketing // Cat Meffan X Activewear client.

Working with digital influencers that are right for your brand could be a vital threshold into the success of your brand. Those who can create a community, a brand story and identity that is relatable, engaging and true to the ethos of you, are in a win win situation. 

Cat Meffan is one of the UK's biggest active and yoga influencers, she is consistent in her content, displaying passion, hard work, determination, skill and style. Cat covers brand launches, hosts events, shares coverage on social, blog and Youtube channel and is a yoga teacher. With the right product and right content, she drives traffic to your website, generates sales and supports the growth of your social channels. 

We worked with Cat for an activewear style post on imperfectmatter.com supporting the activewear collection available with our client. Leaving the influencer with a lose brief and free range to create visual content of choice, Cat generated the photography and styling, blog post and social media coverage on Instagram. 

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Photography by Cat Meffan

Influencer Marketing // Content Creation with Adrienne London

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Working closely with our network of influencers, we create content for their personal social media accounts and other digital content, including website, email marketing and events marketing. 

Here we created a series of photographs for Adrienne London's blog and social media channels to support her running training and races. 

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Influencer Marketing // Content Creation with Active Wear Client

RED Agency works with all varieties of clientele, but active wear brands are definitely at the forefront of the Social Media industry when it comes to making an impact. At RED we worked on a new campaign with influencers Natalie Glaze and Lottie Murphy to produce a series of images that would best display the quality of the product with the advantages of wearing it when working out, focussing on exercises in Pilates. 

As Pilates instructors, who better than Natalie and Lottie to offer their top tips and advice to any beginners looking to get started in either training to become a Pilates instructor, or simply taking up the sport. The focus of the shoot was to not only show the product in it's natural habitat, but to show how women can work together. Driving community awareness is so important when working on content, as you want to be able to relate to the audence/customer buying the product. 

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Influencer Marketing // Adrienne London for Active Wear Client

As RED agency created Flybery Women, we worked with influencer and personal trainer Adrienne London on producing a series of images for Flybery Website and social media channels. This was part of a bigger campaign and strategy for building a community of strong inspiring women.  Adrienne is a powerful and strong woman who exudes confidence and excellence in her field of work and a pleasure to work with.

As you can see the images are striking and weren't only used by the client but also the influencer to tag the brand. Creative photo shoots can be utilised not only for the clients social media but for growing engagement by being shared and tagged on the influencers channels. Having an amazing women on board such as Adrienne, who has a strong impact in her field means customers can trust the brand and help the community grow. 

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Influencer Marketing // Carly Rowena & AJ Odudu Working Out at Embody Fitness

Influencer Marketing // Carly Rowena & AJ Odudu Working Out at Embody Fitness

We invited Carly Rowena and Aj Odudu to train at Embody Fitness with Olympian, Sarah Claxton. Neither influencers had tried Embody Fitness and therefore an opportunity have two of the nations most influential women in fitness share their experience at Embody Fitness.