In August, RED selected a collection of the most nutritious smoothie and juice recipes from leading fitness bloggers – Cat Meffan, Adrienne Herbert, Natalie Glaze, Becki Rabin and Lottie Murphy.
RED saw this as an opportunity to create original content. By utilizing our in-house photographers and graphic designers, RED produced each smoothie allowing the team the creative freedom to shoot video content and flat lays. From the images and videos the designer was able to form gifs for the blog post and all the social channels.
Content creation takes a lot of time and effort nonetheless the ‘Green Extreme Detox’ was one of Flybery’s most successful blogs, with the majority of the click-throughs coming from two Instagram posts.