Women's Ski Thermal and Activewear Brand
Digital Branding and Strategy
RED Agency redesigned the look and feel of S’No Queens Instagram feed as part of the initial strategy. Using a mixture of creative content produced by the RED Agency team and user generated content, the new and continued clean, fresh, fashionable and fun aesthetic reflects the nature of the brand. RED creates a mixture of lifestyle photography (digital and film), video, lookbooks and graphics as seen on Instagram.
Responsible for the tone of voice on Instagram, RED uses playful and engaging content, offering on hand support to its customers and brand ambassadors.
RED Agency manages S’No Queen’s monthly influencer programme, the goal is for the thermals to be seen on the right influencers on their Instagram. Because of the high fashion as well as the sports element of the brand, RED selectively works with influencers who portray the active fashionista, working with fashion, beauty and fitness influencers.
RED has secured coverage from women such as Sophie Hannah, Lilly Sabri, Mollie Bylett of Where’s Mollie, Brogan Tate and Faya Nilsson of Fitness on Toast, to name a few.
Kicking off ski season 2017/18 with S’No Queen, RED Agency organised and hosted an event with 20 influencers at the indoor ski slopes of Chel-Ski.
With a reach of over 800,000 at the event, the brand saw an instant lift in engagement, Instagram Instagram followers and click through the website.
The event was the beginning of the #SNoQueen social media community journey, with influencers seen throughout 17/18 ski season wearing their #ThermalsYouWantToBeSeenIn on Instagram.
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