Influencer Marketing and Digital Consultancy
A yoga app delivering yoga teachers to your home across the UK, making yoga accessible to all.
RED Agency worked as digital consultant with Yogassential for the launch of their app at The Isle of Wight Festival. RED actively seeked out influencers to represent the brand as chief yogis, attending the festival, hosting classes and generating social media coverage and content.
RED was responsible for the influencer experience, aiding in the digital strategy ahead of the launch which included a 14 day yoga challenge in partnership with Yogaclicks and Isle of Wight Festival. RED produced digital content for Yogassential including photography, video and graphics.
The brand saw an organic increase of followers on Instagram with a reach over over 100,000.
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